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Mustard and Co: making and selling Colman's products

How mustard became an icon

Mustard and co

Colman's makes mustard, Colman's sells mustard, Colman's means mustard. Such has been the perception of the brand from its early days.

Colman's principal product, with its characteristic pungent flavour, quickly became established on the market, and, due to strategic acquisitions and mergers, the company gained a near monopoly in the mustard trade. The brand became almost synonymous with the product itself.

These pages are about the making, the packaging and the marketing of the key Colman's products - products that made the brand a household name, a nation's classic and more. This is also a story of how mustard became an icon of consumer culture.

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