A platform for shoes: 1970s
In the early 1970s popular fashion and lifestyle magazine 'Vogue' declared "there are no rules in the fashion game now."
Disco music inspired many fashions of the late 1970s. John Travolta wore platform shoes in the 1977 film, 'Saturday Night Fever'. Platform shoes have thick soles and thick high heels. They were worn by both men and women. Some platform shoes were four inches (ten cm) high. Cobblers were sometimes asked to hollow out the soles to make the shoes lighter.
The modern animal rights movement began in the early 1970s. Due to increasing protest, fake animal skin clothing gained popularity. The decade saw a rise in synthetic material being used to make clothing, including the use of fake fur.
Timeline
1250 - 1799
Early shoes - The earliest surviving King's Lynn shoes date back to about 1250. Archaeologists excavating in King's Lynn in the 1960s found well preserved remains of leather shoes almost everywhere they dug.
1800s
Victorian shoes - Before the mass production of shoes, towns like King's Lynn had their own craftsmen who made and mended boots and shoes. 'White's Norfolk Directory' of 1845 lists 67 boot and shoemakers trading in King's Lynn.
1920s
Walking jewellery - The most popular style of footwear was the bar shoe. It had a simple design with a heel, single strap and button to fasten. Shoes were made from satin, brightly coloured leathers and exotic skins.
1930s
Ready-to-wear - During this period the look of the High Street changed. Department stores such as Marks and Spencer and Burtons the Tailor opened shops in King's Lynn. Local, well established, independent retailers continued to trade.
1940s
Footwear during the war years - On the Home Front clothing was practical. People were encouraged to 'make do and mend' - modifying the clothing that they already had. Shoe polish wasn't available so people were encouraged to use a cut potato to shine their shoes.
1950s
Fun and fashion - During the 1950s young people had more disposable income resulting in a development of youth fashion. These thick crepe-sole shoes are commonly known as creepers. Local cobblers began to refine the creeper to include larger soles.
1960s
Shoes a-go-go - Local cobblers began to refine the creeper to include larger soles. Go-go boots may have been named after go-go dancing in nightclubs.
1970s
A platform for shoes - In the early 1970s popular fashion and lifestyle magazine 'Vogue' declared "there are no rules in the fashion game now." Disco music inspired many fashions of the late 1970s.
Modern day
High tech and the high street - Specialist sport shoe manufacturers are now using cutting-edge technology to enhance the user's performance. These new developments are changing what a shoe is, and what a shoe can do for its wearer.